Influence of Social and Cultural Contexts on the Conceptualization of Emotion Metaphors in EkeGusii
DOI :
https://doi.org/10.63988/Résumé
Emotions constitute some of the most abstract dimensions of human experience, yet they are central to social interaction and cultural meaning-making. However, emotion metaphors are not universal; rather, they are shaped by specific social, cultural, and ecological contexts. This study examines how social and cultural factors influence the conceptualization of emotion metaphors in EkeGusii, a Bantu language classified under zone E42. Anchored in Conceptual Metaphor Theory (CMT), which views metaphor as fundamental to human cognition, the study explores how embodied experience interacts with culturally shared knowledge in shaping emotional meaning. An Interpretive Phenomenological Research (IPR) design was employed to capture participants’ lived experiences and interpretations of metaphorical emotional expression in everyday social interaction. The findings demonstrate that the conceptualization of emotion metaphors in EkeGusii is strongly shaped by social and cultural contexts, confirming that metaphor functions as a culturally preferred and socially regulated mode of emotional expression. Emotion metaphors vary systematically across communal settings, encoding culturally sanctioned meanings and moral expectations. In wedding contexts, love and happiness are conceptualized through agrarian and material metaphors emphasizing fidelity, sweetness, and relational commitment. Political discourse foregrounds metaphors of anger, fear, and power grounded in embodied experiences such as heat and pressure, enabling the expression of intense affect while maintaining social decorum. Metaphors associated with childbirth frame happiness as renewal and communal obligation, while burial contexts employ metaphors of return, humility, and loss to articulate collective grief and respect for the dead. Overall, emotion metaphors in EkeGusii operate as culturally embedded cognitive and communicative resources through which shared values, social norms, and collective lived experience are negotiated.
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(c) Copyright Gillphine Onkware, Helga Schröder, Abigael Mbua 2026

Ce travail est disponible sous la licence Creative Commons Attribution 4.0 International .